Your Marketing Lecture (KJ)

Sorry folks, bad news, the lecture on Wednesday 20 Aug is of TWO hours, not one, hence 2:30-4:30 pm. The subject - Segmentation, Targeting and Positioning. We will also touch upon Need Gaps and Perceptual maps. Now, in order to get the most out of the class:
1) Be on time (i.e. 2:28 pm, not 2:35 pm)!
2) Throw your mobile phones into the nearest dustbin BEFORE entering class; and
3) Get a copy of my Ppt handouts. In order to do this - go to Yahoo Briefcase, sign in with username and password and you will see a folder called "Mktg". Inside that you will see a file for FD3. Download it. When printing it, give the instruction to "Print Handouts - 3 to a page". There are 21 slides, hence 7 pages. Please don't save them as individual slides, that will be 21 pages, which means a whole lot of innocent trees will need to be slaughtered unnecessarily!
See you Wednesday. KJ