http://www.mplans.com/sample_marketing_plans/Accounting_Firm_Marketing_Plan/Marketing_Mix_fc.cfm
This site will help you “structure” your defence. Read it . Use the “headings” under PLAN OUTLINE to think and give structure to your findings.
http://wiki.services.openoffice.org/wiki/Strategic_Marketing_Plan
The above site is a short and sweet “cut” to understand it all! It gives readymade format to start with. It’s a little complicated, but is understandable if given time.
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