Hi everybody,
Some suggestions for the presentation. Following aspects should be presented in the brand launch plan:
· Idea
· SWOT analysis/Opportunity-Need Gap analysis
· Value Proposition
· STP
· Marketing Mix
· Financials
· Other details (Product, IMC Plan, Brand Values etc.)
Financials should include:
· Estimates of Initial Investment
· Sources of finance
· Sales forecast
· Important Operational costs
· Key figures of financial statements
· NPV, IRR, Payback period
· Break even Analysis
· Ratios
· Conclusion
· Limitations
1) All these have to be presented either in a Graphical and Tabular form. Content should include only interpretation of financials.
2) PPT should have maximum visuals and preferably videos too. There must be logical flow through out the project
3) Make sure your audience understands the concept & is not overloaded.
4) Make sure you inform your audience about the assumptions you have taken into account.
5) Do not put too much info on one slide.
6) When explaining a table, make sure the figures u want to point to either get highlighted or bold. They should be able to actually make out which particular part of table you explaining and they don't have to search for info.
All the best,
Rahul